In the book, The One Thing, by Gary Keller, (yes, that Gary Keller, of Keller-Williams real estate), Keller tells us to limit our daily focus on doing the one thing every day that will make many of the other things you do unnecessary or obsolete. This article is designed to help you do just that.
Here’s the one thing you can do in your practice to make unnecessary the need to constantly hunt down and attract new patients.
For many doctors, the biggest challenge to building a solid, successful practice revolves around attracting a steady stream of new patients. I don’t need to tell you that marketing, advertising and the hours spent networking require a lot of effort, and can often carry a hefty price tag.
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