Last year, I read the book “The One Thing” by Gary Keller.
Yes, that Gary Keller, the ultra-successful real estate guy! My big takeaway from the book was to keep it simple daily. Focus on the one thing that will make many of the other things I need to do obsolete.
Here’s an article I wrote on The One Thing you can do to make unnecessary the need to constantly hunt down and attract new patients to your practice.
For many doctors, the biggest challenge to building a solid, successful practice revolves around attracting a steady stream of new patients. I don’t need to tell you that marketing, advertising, and the hours you spend networking require a lot of effort…and can often carry a hefty price tag.
