As the weather heats up and the sun begins to set later and later in the sky, beware the Summer Doldrums. There is nothing worse… Graduation, vacation, relatives in from out of town, barbecues and ice cream socials can all cut into the time your patients spend on their health… and before you know it, your appointment book starts looking empty. Your patients have gotten off their routines, and once that happens, I don’t have to tell you…it’s hard to get them back.
A few years back I read a survey about why people stopped seeing their regular health care practitioner (this survey was focused on chiropractic patients); did he/she do something wrong? Did the staff offend them? Not at all. The patients missed a few appointments, and they just got out of the routine of going.
