PRACTICE ON PURPOSE

Tag: email marketing

The #1 Tool You’re Not Using

By on October 7, 2015 in Business Tools

 

What an incredible month. We just wrapped up our 6th Mindshare Summit!

As you know, for the past 3 years I have been involved in The Mindshare Summit, the brainchild of my long time friend and colleague, JJ Virgin.

When I started working with JJ to create the event, we had a mere 40 attendees in a little room at a modest hotel here in Los Angeles. Just shy of 3 years later, our most recent event had close to 250 attendees, and we pretty much took over the whole Westin Mission Hills Golf Resort & Spa in Rancho Mirage. (I think by all accounts, it’s safe to say…we have arrived!)

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Five Ways to Boost Opt-Ins to Your Website

By on March 25, 2015 in Marketing

 

Recently, I was helping a client figure out why his web site was not getting many opt-ins, despite lots of traffic. Being as research and fact oriented as I am (I now know this because I just took the Kolbe Personality Test; I highly recommend it for you and your staff – more on that next month), I started to dig into the research. I had always heard that it takes seven seconds to make a first impression, but I soon found out that only applies to in-person encounters. The stats on websites are much different.

First Impressions are Always True

The results were mind-boggling. Seven seconds is an eternity compared to the amount of time it takes to make an impression in the super high-speed world of the Internet. It takes shockingly less time than seven seconds…try 50 milliseconds! That’s 1/20 of a second for us non-math people.

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3 Steps to Create a Great Year

By on January 6, 2014 in Marketing

1. Plan Your Vacations

Yep, this is now at the top of my list. It was not always. I used to think that I could not afford to take a few days off due to my extreme Midwestern work ethic; however, it is essential for your well-being to build in down time and take a mini-retreat at least every quarter.

This past year, I have seen too many of my clients pay the price for not doing this. Sooner or later, your body will force you into taking down time…if you don’t’ do it yourself. Okay, call me Debbie Downer, I don’t care… but someone has to say it. It could be cancer, gallbladder disease, or even an aneurism. Those of us who have chosen to play a big game also need to give ourselves the time to let our body catch up to the lightning speed at which we are moving. We are only human after all (duh), but sometimes we forget…We tell our patients to take time off, eat right, and exercise.

Hey Captain Obvious…it’s good advice for us, too!

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