I have been doing a real deep dive into digital marketing.
Here‘s the deal: I live In Los Angeles, about 10 minutes from UCLA, and they offer some amazing digital marketing classes in the Extension program. These classes are awesome, since professionals in the industry teach them. We have heard lectures by employees of Google, YouTube, and Ad Agencies who boast Fortune 100 clients, as well as reps from media buying companies. I feel very lucky to be learning from these people.
The top takeaways from my “Advertising in the Digital Age” class this semester are:
