PRACTICE ON PURPOSE

Tag: Attract new patients

Communicate Well to Create Lifetime, Loyal Patients

By on June 12, 2018 in Marketing

Last year, I read the book “The One Thing” by Gary Keller.

Yes, that Gary Keller, the ultra-successful real estate guy! My big takeaway from the book was to keep it simple daily. Focus on the one thing that will make many of the other things I need to do obsolete.

Here’s an article I wrote on The One Thing you can do to make unnecessary the need to constantly hunt down and attract new patients to your practice.

For many doctors, the biggest challenge to building a solid, successful practice revolves around attracting a steady stream of new patients. I don’t need to tell you that marketing, advertising, and the hours you spend networking require a lot of effort…and can often carry a hefty price tag.

If you knew of a proven formula, a strategy that would consistently convert more of your new patients into lifetime loyal patients, you would be on the fast track to building a profitable, sustainable practice without spending a ton on advertising.

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Does Your Website Turn Visitors into Clients…or Does it Turn Them Away?

By on January 3, 2017 in Clients

These days almost 90% of your potential patients are online. Even if a potential client is referred to you by their best friend, they will check out your website before they decide to pay you a visit…so make sure your homepage not only looks good, but is effective at getting visitors to schedule an appointment with you!

Entering your website is like entering your office for the first time. If the purpose of your online presence is to attract patients to you or your office; the main objective should be focused on one goal: get your visitor to become a client.
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5 Ways You Can Create Loyal Lifetime Customers

By on November 11, 2016 in Clients

 

Scan Your Office

First impressions are very powerful and set the tone for the interaction that follows for your patients.

Go to the front door of your office. Pretend that you are visiting for the first time, and enter your office the way your patients do (many doctors enter through a back door, and rarely see their office from a patient’s perspective).

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The Power of Positive Focus!

By on September 10, 2015 in Clients

(How to Get The Law of Attraction to Work for You)

The phone rings. When you answer it and hear who is on the line, you almost drop the phone. You were just thinking of that person last week! What makes it so surprising is that it has been years since you last thought of her, and now here she is, calling you. Is it coincidence? Maybe not. 

This phenomenon is more scientific than we might think. The field of metaphysics is a strange and wonderful science. The more we learn about atoms and how they operate in the universe, the more evident it is that we can influence those atoms with our thoughts.  We are actually co-creators of our reality. That’s the law of attraction.

Wait…what? Continue Reading..

How To Get Your Ideal Client’s Attention

By on February 20, 2015 in Marketing

Building Your Online Platform Part 2

There is no better way to get your message heard in a sea of noise than to use your potential patient’s own internal dialogue in your marketing. What do they think? How do they feel? What do they want?

By having a thorough understanding of the above when it comes to your ideal client, you’ll be able to capture their attention like nobody’s business. If you get this right, they will want to hear more about what you have to offer… If you get it wrong, they’ll be clicking you goodbye.

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The Art of Attracting (and Keeping) Cash Patients

By on March 3, 2013 in Clients

 

For all of you looking to earn more money in 2013, I am dedicating my article in this issue to the valuable strategies you can use to move your practice toward the cash based-model. If you have made the transition to a cash-only practice, I will cover the key components you should be using to keep your patients connected to your office, and most importantly, not let them neglect their health because of their finance.

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How is a Wasp’s Nest Like a Subluxation?

By on May 31, 2012 in Marketing

 

This Memorial Day weekend I was getting my backyard ready for summer and opened up an umbrella that had been closed all winter, and I found a big surprise…a wasp’s nest! Yikes.

I must admit, as far as nature-type things go, it does look pretty amazing. Those little wasps must have worked really hard on it. And part of me thinks I really wouldn’t mind keeping it there for a little while, because it’s like a science project for my 12 year old; but something tells me that if I ignore it, I might, no…I definitely will regret it.

It is a little bit like that tiny nagging pain in my neck that cropped up a few days ago, which incidentally really doesn’t bother me too much right now. But I know from experience that the seemingly harmless little pain I have now will most likely get bigger and stronger and harder to deal with over time. And If I ignore it for a couple of weeks, it could very well turn into a really serious problem.

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To Niche or Not to Niche…There Really is No Question!

By on May 10, 2012 in Clients

Three Simple steps to Increase your Patient Volume by Narrowing Your Focus

Wait a minute you say, I thought the more people who see my message, the more response I am going to get, right? Nope. Not anymore. That kind of marketing went out with Wonder Bread.

Welcome to the information age, where we are exposed to more marketing messages before breakfast than we used to get in a whole day.

It takes a lot these days to grab our short, over extended attention span…

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