PRACTICE ON PURPOSE

Category: Clients

Does Your Website Turn Visitors into Clients…or Does it Turn Them Away?

By on January 3, 2017 in Clients

These days almost 90% of your potential patients are online. Even if a potential client is referred to you by their best friend, they will check out your website before they decide to pay you a visit…so make sure your homepage not only looks good, but is effective at getting visitors to schedule an appointment with you!

Entering your website is like entering your office for the first time. If the purpose of your online presence is to attract patients to you or your office; the main objective should be focused on one goal: get your visitor to become a client.
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5 Ways You Can Create Loyal Lifetime Customers

By on November 11, 2016 in Clients

 

Scan Your Office

First impressions are very powerful and set the tone for the interaction that follows for your patients.

Go to the front door of your office. Pretend that you are visiting for the first time, and enter your office the way your patients do (many doctors enter through a back door, and rarely see their office from a patient’s perspective).

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The Power of Positive Focus!

By on September 10, 2015 in Clients

(How to Get The Law of Attraction to Work for You)

The phone rings. When you answer it and hear who is on the line, you almost drop the phone. You were just thinking of that person last week! What makes it so surprising is that it has been years since you last thought of her, and now here she is, calling you. Is it coincidence? Maybe not. 

This phenomenon is more scientific than we might think. The field of metaphysics is a strange and wonderful science. The more we learn about atoms and how they operate in the universe, the more evident it is that we can influence those atoms with our thoughts.  We are actually co-creators of our reality. That’s the law of attraction.

Wait…what? Continue Reading..

The Cure for the Summer Doldrums

By on May 30, 2014 in Clients

 
As the weather heats up and the sun begins to set later and later in the sky, beware the Summer Doldrums. There is nothing worse… Graduation, vacation, relatives in from out of town, barbecues and ice cream socials can all cut into the time your patients spend on their health… and before you know it, your appointment book starts looking empty. Your patients have gotten off their routines, and once that happens, I don’t have to tell you…it’s hard to get them back.

A few years back I read a survey about why people stopped seeing their regular health care practitioner (this survey was focused on chiropractic patients); did he/she do something wrong? Did the staff offend them? Not at all. The patients missed a few appointments, and they just got out of the routine of going.

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The Art of Attracting (and Keeping) Cash Patients

By on March 3, 2013 in Clients

 

For all of you looking to earn more money in 2013, I am dedicating my article in this issue to the valuable strategies you can use to move your practice toward the cash based-model. If you have made the transition to a cash-only practice, I will cover the key components you should be using to keep your patients connected to your office, and most importantly, not let them neglect their health because of their finance.

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To Niche or Not to Niche…There Really is No Question!

By on May 10, 2012 in Clients

Three Simple steps to Increase your Patient Volume by Narrowing Your Focus

Wait a minute you say, I thought the more people who see my message, the more response I am going to get, right? Nope. Not anymore. That kind of marketing went out with Wonder Bread.

Welcome to the information age, where we are exposed to more marketing messages before breakfast than we used to get in a whole day.

It takes a lot these days to grab our short, over extended attention span…

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