Your staff can make or break your practice. So, it is imperative to leave no stone unturned when searching for your A-Team. After all, at the end of the day…you can only go so far without a solid team behind you. In my consulting practice, lately my clients have been asking, “How do I find and keep great staff?”
If they’re on autopilot, here’s how you can fix it.
I had dinner with a friend the other night, and the topic as usual turned to the business of running a clinic. We were discussing how to maintain a successful practice without…for lack of a better word…babysitting.
The BIG question is: How can you keep your business profitable, maintain healthy growth, and not be in the clinic all the time…if ever?
There is no better way to get your message heard in a sea of noise than to use your potential patient’s own internal dialogue in your marketing. What do they think? How do they feel? What do they want?
By having a thorough understanding of the above when it comes to your ideal client, you’ll be able to capture their attention like nobody’s business. If you get this right, they will want to hear more about what you have to offer… If you get it wrong, they’ll be clicking you goodbye.
As the weather heats up and the sun begins to set later and later in the sky, beware the Summer Doldrums. There is nothing worse… Graduation, vacation, relatives in from out of town, barbecues and ice cream socials can all cut into the time your patients spend on their health… and before you know it, your appointment book starts looking empty. Your patients have gotten off their routines, and once that happens, I don’t have to tell you…it’s hard to get them back.
A few years back I read a survey about why people stopped seeing their regular health care practitioner (this survey was focused on chiropractic patients); did he/she do something wrong? Did the staff offend them? Not at all. The patients missed a few appointments, and they just got out of the routine of going.
If there is one thing I have done a lot of over the years…it’s hiring staff.I have gotten pretty good at it, but it sure took long enough. Hiring the perfect person for the job just got a whole lot easier, thanks to the help of some new tools to help fit the puzzle pieces of personalities and skill sets together.
These tools are essential to hire the right person and help determine whether the applicant you think is amazing will turn out to be long term relationship material, or just a flash in the pan, leaving you back at square one.
Hiring staff can be a make or break decision for your practice. Your staff is an integral part of your success, both in your brick and mortar office and in your virtual business. Hiring the right staff will pay off for years to come in your sanity levels and business success. In order to get great staff, you need to write a great ad. Here’s how:
