I admit, I was more than a little nervous to get up on that stage… among those 140 people there were Internet rock stars in the audience with lists of over half a million people!

But then again, as anyone in the online world will tell you… there’s always more to learn.

When Opportunity Knocks

My goal is to help you capture your share of the rapidly growing online market.

We are truly living in the wild wild west of “The Online World” – a landscape of tremendous opportunity. We can compare the time we’re living in to the rapid changes brought about by the Industrial Revolution. The Internet has changed only one thing…

The way we do EVERYTHING.

Consider this:

• 87% of adult Americans are now online
• 72% of those online are looking for health information
• And a shocking 1.7 Billion (with a B) people are expected to go online in the next year for the very first time

Even if you have no desire to create an online business, these days you still need to have a great online presence in order to attract patients to your brick-and-mortar practice.

But how do you get on the Information Highway? Where’s the on-ramp?

There is a vast and largely untapped market of consumers online looking for exactly what you have to offer. There is a lot of opportunity out there, but it’s complicated…

Those with the foresight to create their online platforms now will set themselves apart from the rest. They will be considered the go-to experts in their particular fields and enjoy the recognition that comes with being first. Think: Ford, Rockefeller, Edison, Vanderbilt… you get the picture.

My goal is to help you stand out as a pioneer in your field, stake your claim, and capture your share of the online market.

But Where Does One Begin?

How do you decide which platform is right for you and your message?

Is it really possible to build a large tribe of followers while sitting in the comfort of your home or office?

Absolutely. And it all starts with:

• Your mission
• Your message
• Who you want to attract

These three factors will be the throughline of your communication online. In order to effectively build a powerful presence on the Internet, there are certain steps you’ve got to follow and certain things you must never leave out. The landscape of social media can be daunting, confusing, and at times completely overwhelming – even for people who work with it every day.

Over the next few weeks, I will teach you how to:

• Attract new patients
• Build your list of followers
• Stimulate more interest in your brand
• Monitor and protect your online reputation
• Create more traffic to your website and your office

Right about now you might be saying to yourself,“I know I need an online presence, but I just don’t have time to do it. I don’t have time to find content and keep up with all the posting.”

Don’t worry. I’ve got you covered. I have lots of tips and tricks to streamline your process and help you create an effective social media presence in just four hours a week.

I’ve got an exercise for you to help you really zero in on your ideal client. Click here to download my “Avatar Worksheet.”This is my gift to you to help you determine who you want to target.

Knowing your Avatar is the essential first step in figuring out which social media platforms will give you access to the people you want to work with. The Avatar Worksheet will lay the foundation for you to figure out how to get their attention… which is what we’ll cover next time. Stay Tuned for Part 2!